Hassan Osman
Amazon #1 Bestselling Author of 20+ Books on the Side
Write a Bestselling Book in 4 Weeks
Learn how to write, publish, and sell a high-quality bestselling nonfiction book on the side (using AI tools to write it quickly and in your own voice).
Even if you don’t have a lot of time, don’t know where to start, and don’t have a topic yet (without having a social media following).
750+ Happy Students
AS SEEN ON:
Publish a Business Card on Steroids
(Not Just a Book)
(Not Just a Book)
The 4-Week “Write Your Book on the Side” System is an online course for busy employees, coaches, and entrepreneurs who have limited time and are interested in quickly publishing their first nonfiction book to use as a business card on steroids
It's for ambitious thought leaders who want to:
- Improve their brand & credibility (and elevate their careers)
- Make some money on the side
- Accomplish a personal goal
- Upsell other services or products (coaching, speaking, consulting, digital products, etc.)
- Find a new job or get new clients
Or all of the above
This course helped me go from never having published a book to being a bestselling author in four categories—in just 4 weeks! From coming up with an idea to launching it to my email list, this course covers it all.
Hassan’s step-by-step system made the entire process much easier and honestly, I couldn’t have done it without him. What I loved most about the course were the Custom GPTs for brainstorming and outlining, the accountability, and the launch checklist.
All you need is expertise and some time on your hands, and you can be published in the upcoming weeks. If you’ve ever dreamed of becoming an author, but just didn’t know how, I highly recommend this course.
What will you get?
You’ll get a step-by-step blueprint that covers everything from A to Z about how to self-publish a short book on Amazon Kindle Direct Publishing (KDP) in just 4 weeks.
You can follow along to get your book published during those 4 weeks, or you can take a bit more time and work at your own pace.
The course covers everything from picking the right topic to coming up with a killer title, using market intelligence to your advantage, writing and publishing your book quickly, and marketing it to bestseller status.
This is a repeatable system that you can use to also publish your second, third, and
fourth book in the future.
“The 4-Week System truly helped me break through the overwhelm of writing a book while managing a busy schedule. The clear, step-by-step approach allowed me to map out my ideas and maintain a strong focus on what mattered most, moving me from concept to draft in record time. I was able to publish not just one, but three books as a result of this course. This course is an invaluable resource for anyone balancing a demanding workload and writing aspirations!”
Achieve your dream of
becoming an author
(Or you’ll get your money back – no questions asked)
I’ll show you the exact system I’ve used to write over 20+ books, including 9 Amazon Bestsellers, while working demanding full-time jobs and balancing family life (and without having a large social media following).
Here are some of the books I've published
Use AI as an Assistant, NOT as a Replacement
You’ll learn how to use AI tools (primarily ChatGPT) to effortlessly research, generate
ideas, draft detailed outlines, and market your book.
You’ll also learn how to use custom GPTs (i.e. customized versions of ChatGPT) that will help you write your book quickly and in your own style (don’t worry if this sounds confusing; I’ll walk you through all of that in the course and you don’t need prior technical experience).
To clarify, the course is not about creating a generic ChatGPT-based book to make a few dollars. This is about mindfully writing and publishing a book you’ll be proud of. So the AI tools you’ll use will not sacrifice the book’s quality. And most importantly, those AI tools will be used to assist you in writing, and not to replace your writing.
“This course exceeded my expectations in every way! Hassan went above and beyond, delivering invaluable, unique content that truly set this program apart. The custom GPT tools he created were a game-changer — from the book title generator to the outline generator, and even an AI-powered tool to draft the book itself. These resources made the process efficient and inspiring. Without a doubt, this course is an outstanding investment for anyone looking to write a book quickly and effectively. Highly recommended!”
Three Reasons Why This Course is Unique
"Business Card on Steroids"
VS
"Just a Book"
This course focuses on building an asset that will open up many opportunities for you. It'll be like having a business card on steroids that will elevate your status and make you more money because of your book (i.e., via opportunities) than from your book (i.e., via royalties). I have received multiple job offers, speaking engagements, conference invites, and media shout-outs all because of my books. The course focuses on picking the right topic and title to maximize the "business card on steroids" effect for you.
"80/20"
VS
"Every Tactic Under the Sun"
There are hundreds of tactics and strategies that you can use to write and market your book. If you apply every tactic under the sun, there's a good chance you'll be quite successful. But as a busy working professional, you probably don't have the time to do everything. We'll focus on the 80/20, or the 20% of tactics that bring you 80% of the results. In other words, the course will focus on the stuff that really matters.
"Platform Marketing"
VS
"Me Marketing"
Instead of relying on your own social media followers and personal network to market your book, this course will leverage Amazon to market the book for you. We'll focus on optimizing your book for Amazon's platform so that you can maximize your book's visibility and reach for organic marketing (this is the strategy I've followed for years, and it has resulted in over 120,000 downloads of my books).
What People are Saying
“This course has been wonderful! I was able to write the first draft of my entire book without overthinking or letting mindset gremlins stop me. The brisk pace and momentum fueled my progress and helped me avoid facing a blank page.”
“I loved working with Hassan. He knows all the ins and outs of how to self-publish a book, and walked me through the steps to launch my book to Amazon bestseller status.”
“The course aligned with my needs and circumstances – to be able to write while I was in a busy corporate role. The approach is simple and not overwhelming – only the necessary details are included in the strategy.”
“When it comes to writing and self-publishing books, Hassan is a pro! I’ve learned a ton from him and he’s helped me a lot on my self-publishing journey.”
“Hassan is amazing. He is one of the kindest and most knowledgeable people I know about book publishing and marketing. My book would never have sold as many copies as it did without Hassan’s advice.”
“This course completely shifted my mindset. I overcame perfectionism, started writing, and even landed a new contract just by sharing my book idea. It’s been one of the best investments I’ve made.”
“I found the course exceptionally well-designed. It meticulously detailed each phase of the book-writing process, from initial concept development to final manuscript preparation. This thorough approach has equipped me with a clear roadmap to tackle multiple book ideas I have in mind.”
“This course is a game-changer. Hassan’s storytelling and practical steps made writing a book in just 4 weeks feel achievable, even with a busy schedule. I published my first book by following his system. Completing the homework alongside the classes revealed the true power of his method. Naming my book was a highlight, as hopeful and thrilling as naming a child. The course turned a daunting task into an exciting and manageable journey.”
“As a first-time author juggling a busy schedule, Hassan’s expertise made the book publishing process manageable and straightforward. His systematic approach helped me fine-tune my book’s title and subtitle, connect with the right professionals for cover design and editing, and provide actionable guidance every step of the way, making the investment in his program not just worth it but a smart decision.”
“Hassan’s course exceeded all my expectations with its incredible generosity of resources and thoughtful add-ons to the training. The depth of detail in each module is outstanding, providing everything needed to make real progress. I highly recommend Hassan’s training if you want to make your book a reality.”
“Hassan’s 4-Week System course provides a structured framework that simplified my book-writing process. Hassan was very helpful. I highly recommend this course to anyone aiming to publish their first non-fiction book.”
“I was initially hesitant to take this course due to past experiences with unfulfilled promises, but I am thrilled to say it exceeded my expectations. Hassan did an outstanding job of delivering the content in manageable segments. This course transformed my feelings of overwhelm into focused productivity. I highly recommend it to anyone looking to write their book, as it provides a comprehensive and supportive environment for aspiring authors.”
“Hassan has created an expertly designed, winning system that took me from having no idea where to start, to knowing exactly what to do—and how to do it—to publish on Amazon. It’s comprehensive, strategic, and built for success. If you want to cut to the chase, this course delivers! A total game-changer and an absolute steal for the price!”
How realistic is it to write a full book in just 4 weeks?
It's very realistic
In fact, you can do it in less than 4 weeks. I’ve written three books, and each one took me 1 week or less to write and publish them (I explain how in the course).
Here's why this is feasible for you:
We'll focus on a
small problem
We'll write a
short book
We'll apply the
80/20 rule
We'll use AI to
write it quickly
We'll publish an
ebook first*
*Note: While it’s possible to also publish paperback and audiobook versions in 4 weeks, those usually take more time to prepare, so the course focuses on getting your ebook version published first, and you can publish other formats later if you want (the course covers that as well)
“The course helped me to overcome the initial inertia and confront the daunting task of focusing my ambition on a fascinating subject in a manageable way. Hassan’s sharing of practical examples and insights, and his focus on the 20 percent that gets you 80 percent of the results, were extremely helpful. I recommend this course to anyone who needs support to get started and who wants to learn the tools and mindsets needed to get a first book done on the side.”
Can't write & publish the book in 4 weeks?
That's totally fine!
The good news is that you'll get
Lifetime Access
You will have lifetime access to all the recordings and bonuses, so you can reference them at a time that’s most convenient for you.
A Repeatable System
You will learn a system that you can repeat later. So even if your first book takes longer than 4 weeks to write and publish, your second one will take you a lot less time (and your third even less).
“Hassan shares his knowledge so you don’t have to figure this stuff out by yourself. He is busy like me and has 20 books under his belt, so learning how I can do this “on the side” was important to me. And I will be able to take this information and use it for other books. If you are on the fence, get off and join the course and get your book out there.”
What are the prerequisites to join?
Here are the two mandatory & optional prerequisites to join the course
KDP Account [Mandatory]
You’ll need to open a free Amazon Kindle Direct Publishing (KDP) account. If you’re based out of the US, this shouldn’t be a problem because you can use your SSN, EIN or TIN. But if you reside outside the US, please confirm you can create an account on the KDP website here (this is for Amazon tax purposes and to ensure you can get paid for your book sales).
ChatGPT Plus [Optional]
You’ll need an optional subscription to ChatGPT Plus (currently at $20 per month). You don’t need to have this because you can follow the course by using a free ChatGPT account, but the free account is usually slow and has messaging limits. (As a side note, you can pay for only 1 month for ChatGPT Plus and then unsubscribe)
“Taking Hassan’s course has been a transformative experience in my journey as a writer. This course provided me with the structure, motivation, and practical tools I needed to finally start and finish my first book, something I had been dreaming of for years but never knew how to accomplish. My favorite part of the course were the action items, tools, and bonuses he provided weekly. These kept me on track and provided a sense of accomplishment as I progressed. Hassan’s expertise, generosity, and the supportive environment he fosters are invaluable.”
What's Covered in the Course?
This is a self-paced online course that you can watch at your own convenience.
Every week for four weeks, you’ll get a new set of videos to watch and access to special tools and bonuses that will help you write your book quickly.
Here's an overview of what's covered every week
Kickstart Your Author Journey - The Big Picture, Choosing Your Topic, and Using AI
- How to think about your book as a business card on steroids (and rule #1)
- Amazon vs. other platforms and how Amazon really works (pros & cons).
- How to write your book in 4 weeks (big picture step-by-step plan)
- How to start thinking about marketing before you write your book
- Pricing models and how much money you can make
- How to choose a general topic and pick the right title
- How to create a winning outline structure that makes people want to read your book
- Kickstarting your use of AI with ChatGPT for research and idea generation
- [Optional but recommended]: Deep dive into crafting a killer title & subtitle for your book
Title & Outline Finalization and Using Custom GPTs to Write Your Book Quickly
- How to test for interest and research keywords
- How to structure your book and common mistakes to avoid
- How to finalize your book’s title, subtitle, and outline through strategic iteration
- Gathering early interest in your book
- How to create and use custom GPTs to write your book in your own voice
- Writing best practices to write your book quickly even if you don’t have a lot of time
Editing, Formatting, Designing a Cover, and Publishing Your Book
- How to edit your book using AI (and other techniques)
- Formatting best practices that save you time and money
- How to quickly design a great-looking book cover (for free)
- How to publish your book on Amazon KDP
- How to choose the right keywords for your book
- How to create a convincing sales page for your book
- How to pick the right categories to maximize the chances of hitting the Amazon Bestseller list
Launching Your Book, Gathering Reviews, and Marketing It
- How to price your book (and how to change it over time)
- How to launch your book in easy steps
- How to use free giveaways strategically
- How to request reviews (and which ones matter most)
- How to promote and market your book
- What to do after you launch your book (a step-by-step plan)
- Publishing other formats of your book
Strategies to Follow After Publishing Your Book
- How to think about repurposing your content
- How to gather emails from your readers to grow your list
- How to leverage AI tools to market your book via different channels
- How to use ads to get more sales
- How to think about your next book
“The content of the course and the sequencing of the material are well thought out, well-paced and exceeded my expectations. Hassan is incredibly generous with his time and knowledge. He is genuinely committed to helping his students succeed. I highly recommend this course to anyone looking to write their book, and I’m eagerly awaiting his next offering!”
A Little About Me
20+ Books | 120,000+ Downloads | 9 Bestsellers
Because of my books, I've been featured in the media and received multiple career opportunities.
Hassan Osman
Featured in
Worked at
Manager
(Consulting)
Director
(PMO)
SVP
(Professional Services)
I’m also the host of the “Writer on the Side” podcast, where I’ve interviewed over 100 successful authors and thought leaders about their book-writing and marketing strategies.
Dickie Bush
Ship 30 for 30
Daniel Vassallo
Small Bets
Justin Welsh
JustinWelsh.me
Sahil Lavingia
The Minimalist Entrepreneur
David Perell
How I Write
Alex Wieckowski
Alex & Books
Alexandra Watkins
Eat My Words
Eric Jorgenson
Scribe Media
Kelly Wilde Miller
Creative Dysregulation
Jesse Anderson
Extra Focus
Nick Gray
The 2-Hour Cocktail Party
Rob Fitzpatrick
Write Useful Books
Nat Eliason
Husk
Kevon Cheung
Find Joy in Chaos
Tara Powers
Virtual Teams for Dummies
David Burkus
Friend of a Friend
Dave Chesson
Kindleprenuer
Luca Dellanna
Luca-Dellanna.com
Jon Goodman
The Obvious Choice
Arvid Kahl
Arvidsbooks.com
In this course, I'll share everything I learned from all those great writers and from my 18+ years of experience creating, marketing, and selling successful books on the side.
One of my bestselling books is called "Write Your Book on the Side," and here's what a few folks have said about it.
"This book completely challenged my misconceptions and deeply motivated me to write a book myself"
- Dr. Haytham Kaafarani, Professor of Surgery, Harvard Medical School
"Publishing your own book will help you clarify the message you want the world to hear. This concise, smart read shows you exactly how to do it."
- Dave Stachowiak, Host of Coaching for Leaders
"Why didn't anyone create something like this before? I wish I had this guide when I was writing my book!"
- Teresa Chahine, Senior Lecturer, Yale University
"I've thought about writing a non-fiction book for a while, and have decided to start using Hassan's book as a step-by-step guide. It's perfect for a first-time writer."
- Karan Mishra, Principal at EY
"This book made MY book a bestseller. It contained the step-by-step assistance I had been looking for."
- Russ Hill, Author of "Decide to Lead"
"This is an amazing playbook for first-time authors."
- Tucker Matheson, Co-CEO at Markacy
Bonuses (Free with Your Purchase)
Bonus #1: "How to Pick a Bestselling Book Title" Framework ($60 Value)
A framework that helps you pick a nonfiction book title that readers want to buy. This will be a deep-dive, step-by-step process on how to come up with an outcome statement and how to narrow the audience & topic of your book (everything will hinge on getting your title right, so this will be a super important bonus)
Note: You'll get access to this bonus in week 1
Bonus #2: Nonfiction Book ChatGPT Prompts ($30 Value)
You’ll get a downloadable cheat sheet of ChatGPT prompts to help you in every stage of your book-writing process. From idea generation to research assistance to outlining, writing, and marketing. Those will be huge time savers that you can refer to throughout the process.
Note: You'll get access to this bonus in week 2
Bonus #3: A Simple ChatGPT-Writing Framework ($40 Value)
You’ll get a step-by-step walkthrough of how to use your “Write Like Me” GPT along with the ChatGPT prompts to help you write your book efficiently and effortlessly.
Note: You'll get access to this bonus in week 2
Bonus #4: Full Book Launch Checklist ($40 Value)
A step-by-step checklist that helps you launch your book on Amazon successfully. You’ll learn what you should do before you launch, during your launch, and after your launch to maximize exposure to your book. The checklist will help you avoid missing critical steps and know when to request Amazon reviews.
Note: You'll get access to this bonus in week 3
Bonus #5: Three Specialized GPTs for Writing Your Book Title, Outline, and Description ($75 Value)
Three private GPTs that help you with every major phase of your book writing & publishing journey
(I’ll explain how to use them in the course):
- Book Title Helper: A custom GPT that will help guide you on choosing a general topic, as well as a bestselling title & subtitle combination
- Book Outline Helper: A custom GPT that will help guide you in creating a bestselling outline for your book
- Book Description Helper: A custom GPT that will help guide you in writing a bestselling description for your book
Note: You'll get access to this bonus at different phases throughout the course (in weeks 1, 2, and 3)
Bonus #6: Email Scripts for Authentic Amazon Book Reviews ($40 Value)
30+ email scripts that help convince your readers to leave an honest review of your book. You can simply copy & paste those emails and send them out to prospective reviewers. Those are the exact scripts I’ve used to get over 2,700+ Amazon reviews across all my books.
Note: You'll get access to this bonus in week 4
Bonus #7: "Book to GPT" Guide ($60 Value)
A short guide that shows you how to transform your published book into a personalized ChatGPT experience for your readers (in less than five minutes and without any technical skills). By building a custom GPT for your book, you will help your readers get more value it, and it will help you market your work via new channels.
Note: You'll get access to this bonus in week 5
Bonus #8: "Repurposing Your Book for Profit Maximization" Framework ($60 Value)
After you launch your book, you can maximize its profit potential through repurposing. You’ll get a list of 15+ paid and free repurposing strategies that will help you unlock new ideas for increasing revenue for your book while spending minimal additional effort.
Note: You'll get access to this bonus in week 5
Bonus #9: Lifetime Updates ($350 Value)
You’ll get lifetime access to any and all updates made to the “4-Week Write Your Book on the Side System.” That includes updates to tools, strategies, and especially anything related to AI and book writing, which is constantly evolving. As things change, the course will change with it, and you’ll never pay a penny more. No upsells. No hidden fees. You’ll be automatically notified via email whenever the course is updated, so you’re always working with the most current information available.
Note: You'll get access to this bonus after week 5
Choose One of Three Packages
Course Only
Course + 2 Coaching Sessions
Course + Unlimited Coaching Sessions
Lifetime course access
All bonuses
Lifetime course updates
Private "Write Like Me" GPT
Custom category research
Zoom strategy calls
Recordings & AI summaries
Availability
Price (today)
$897
$397
$1,997
$1,397
$9,997
$6,997
Lifetime course access
All bonuses
Lifetime course updates
Lifetime course access
All bonuses
Lifetime course updates
Private "Write Like Me" GPT
Custom category research
Zoom strategy calls: 2 x 60 min
Recordings & AI summaries
Lifetime course access
All bonuses
Lifetime course updates
Private "Write Like Me" GPT
Custom category research
Zoom strategy calls: Unlimited
Recordings & AI summaries
Package Details
Here’s exactly what each option includes so you can choose the package that fits your goals and budget.
Course Only
- Lifetime access to the 4‑Week Write Your Book on the Side System course (self‑paced). Start Week 1 today; fresh modules unlock every 7 days.
- All bonuses included (frameworks, prompts, checklists, specialized GPTs, etc.).
- Lifetime course updates so you always have the latest AI and KDP tactics.
- DIY format: no email support, no 1‑on‑1 calls, and no manuscript feedback—perfect if you prefer to work independently at your own pace.
- Want personal help later? You can upgrade within 12 months. The price you pay today is credited in full to any other package if coaching seats remain and at the then‑current price.
Course + 2 Coaching Sessions
- Lifetime access to the 4‑Week Write Your Book on the Side System course (self‑paced). Start Week 1 today. Fresh modules unlock every 7 days.
- All bonuses included (frameworks, prompts, checklists, specialized GPTs, etc.).
- Lifetime course updates so you always have the latest AI and KDP tactics.
- Two private Zoom coaching sessions (60 min each): Use them to refine your title, manuscript, launch plan, or anything else related to your book.
- Zoom sessions can be scheduled any time in the first 6 months after purchase, but most people book the first call in weeks 1‑2 and the second call right before publishing in week 4.
- Zoom recordings & AI summaries for each coaching session with be provided for easy reference.
- No ongoing email support. All questions are handled live on the calls so you get focused, actionable feedback.
- Private “Write Like Me” Custom GPT ($250 Value): I will personally create a “Write Like Me” custom GPT for you that you can use to write your book in your own voice (I’ll just need previous samples of your writing style so I can load them in the GPT). You’ll get access to this right after week 2.
- Custom Category Research ($250 Value): I will personally research Amazon KDP book category selections to help your book hit the No. 1 Amazon Bestseller list. You’ll get access to this whenever you’re ready to publish your book.
Course + Unlimited Coaching Sessions
- Lifetime access to the 4‑Week Write Your Book on the Side System course (self‑paced). Start Week 1 today. Fresh modules unlock every 7 days.
- All bonuses included (frameworks, prompts, checklists, specialized GPTs, etc.).
- Lifetime course updates so you always have the latest AI and KDP tactics.
- UNLIMITED private Zoom coaching sessions (60 min each) until you get your first book published. Use them to refine your title, manuscript, launch plan, or anything else related to your book. You can book calls as often as you need for brainstorming, live edits, or even launch support.
- Zoom sessions can be scheduled any time in the first 12 months after purchase or after your first book is published (whichever comes first).
- Zoom recordings & AI summaries for each coaching session with be provided for easy reference.
- No ongoing email support. All questions are handled live on the calls so you get focused, actionable feedback.
- Private “Write Like Me” Custom GPT ($250 Value): I will personally create a “Write Like Me” custom GPT for you that you can use to write your book in your own voice (I’ll just need previous samples of your writing style so I can load them in the GPT). You’ll get access to this right after week 2.
- Custom Category Research ($250 Value): I will personally research Amazon KDP book category selections to help your book hit the No. 1 Amazon Bestseller list. You’ll get access to this whenever you’re ready to publish your book.
- Please note: Due to the intensive nature of this package, availability is by application. Feel free to schedule a free with me first to confirm fit and reserve your slot.
30-Day Money-Back Guarantee
If you're not satisfied for any reason within 30 days of starting the course, I guarantee that you'll get 100% percent of your money back.
I'll even pay the processing fees (i.e., I'll pay the ~15% platform & credit card fees, so I would literally lose money with this guarantee).
That's how confident I am that this will be a valuable experience for you.
“I really enjoyed the course because the delivery of the lectures is fun, thoughtful and very practical. The whole course is geared towards action, gaining momentum and pushes you to write your book. Hassan is a great teacher and shares his experience openly and candidly. Don’t think about it, buy the course!”
FAQs
How long is the course and how much time do I need to commit each week?
The course is around 6 hours in total. This does not include some of the bonuses, which include an additional 3 hours of video content. Most students dedicate around 3 to 5 hours per week to complete the course and work on their book. The beauty of this system is its flexibility – you can work during lunch breaks, evenings, or weekends. Remember, you have lifetime access, so you can adjust the pace to fit your schedule.
Do I need to pay for extras like professional editing, ISBNs, printing fees, or cover design?
Nope. You don’t need to invest in anything beyond the course itself. You’ll learn how to self-edit your book effectively and create eye-catching covers without hiring pricey professionals. There are no other upfront costs for things like ISBNs or printing fees. While the course does recommend a few optional paid tools and services that can add value, everything you need to publish is either free or already included with your enrollment.
I have no professional writing experience. Is this course still suitable for me?
Absolutely. This course is designed for beginners with no prior writing or publishing experience. The step-by-step system breaks down the entire process into manageable tasks, and the AI tools will help you overcome common writing challenges. Many successful students started with zero writing experience.
Do I need to have a topic or any writing experience before enrolling?
Nope. Week 1 is designed to take you from a blank page to a rock‑solid, market‑tested topic and title (even if you’ve never written anything longer than an email). You’ll learn a simple framework for spotting profitable ideas and use AI prompts to brainstorm angles that match your expertise. By the end of that first week you’ll have a clear topic, working title, and outline you’re excited to write.
What if I already have a rough draft? Will the system help me finish and launch it faster?
It can, but you’ll get better results by starting the course with a brand‑new book. Running the full 4‑Week System from scratch keeps the process clean and teaches you every step (without any bad habits sneaking in from an old draft). Once you’ve published that first short book, you can apply the same AI workflows to your rough draft and turn that into a second book (usually much faster).
How much money can I realistically expect to make from my book?
While earnings vary widely, this course focuses on creating a “business card on steroids” that generates opportunities beyond just royalties. The potential career advancements, speaking engagements, consulting opportunities, and coaching clients resulting from a book far outweigh direct sales income. That said, the course includes strategies to maximize your book’s visibility and sales potential on Amazon.
Do I need a big social media following to market my book?
Not at all. This course focuses on “Platform Marketing” rather than “Me Marketing.” That means you’ll learn how to use Amazon’s built-in tools and audience to reach readers without needing a large personal following. My own books have been downloaded over 120,000 times, and I did it with a tiny social media presence. You’ll discover how to optimize your book for Amazon’s algorithm so it gets organic visibility, even if you’re starting from scratch.
I'm worried about using AI tools. Will my book seem generic or "AI-written"?
This is a common concern, but the course specifically teaches you how to use AI as an assistant, not a replacement. You’ll learn techniques to maintain your authentic voice while using AI to speed up your process. The custom GPTs you’ll create are designed to write in your unique style, ensuring your book maintains your personal touch and expertise.
Couldn’t I just use [AI tool name] and write the whole book without this course?
You could, but without a clear plan, most people end up with a messy draft or a book that doesn’t sell. AI is powerful, but it’s just a tool. This course shows you how to use AI strategically. You’ll learn how to pick the right topic, write in your own voice, and actually finish a great book. You’ll also learn how to publish, launch, and market it the right way, so your book works for you, not just sits on Amazon.
How do I know if my book idea is good enough?
The course includes specific frameworks in weeks 1 and 2 to help you validate your book idea and refine your topic. You’ll learn how to test for market interest and use keyword research to ensure your book addresses problems people actually want solutions for. Many students have changed their initial topic after going through this process and ended up with a much stronger book as a result.
What if I start the course but fall behind or need to pause? Can I restart later?
There’s no penalty for taking longer. The 4-week timeline is a guide, but you have lifetime access to all course materials. Many students take 2-3 months to complete their first book, and that’s perfectly fine. The course is designed to help you publish a quality book you’re proud of, regardless of how long it takes.
Do I get any personalized feedback on my title or manuscript in the course‑only tier?
The self‑paced course is DIY (do it yourself), so there’s no one‑on‑one title or manuscript review baked in. You’ll still get detailed checklists, swipe files, and AI prompts that guide you step‑by‑step, but personalized feedback is reserved for the coaching packages.
Can I upgrade to a coaching package after I enroll in the self‑paced version (and apply what I’ve already paid)?
Yes, but only if a coaching slot is open. Within 12 months of your original purchase, you can roll 100% of what you paid for the self‑paced course into either coaching tier. Just know that coaching packages have limited seats and their prices may rise over time, so you’ll pay the difference between today’s self‑paced price and the coaching price at the moment you upgrade. If you’re pretty sure you’ll want one‑on‑one support, it’s best to lock in a package now while seats (and prices) are still where they are.
Why are there 5 weeks of content if the course title says 4 weeks?
The core of the course is designed to help you write your book in just 4 weeks. Each of the first four weeks walks you through the essential steps: choosing your topic, creating your outline, writing and editing your book, and then publishing and launching it.
Week 5 is a bonus week that goes beyond writing. It focuses on what to do after your book is published. You’ll learn how to repurpose your content, grow your email list, use AI to market your book, run ads, and even plan your next book. Think of it as a powerful add-on to help you turn your book into something even bigger.
How will I get access to the course?
As soon as you sign up, you’ll get an email with everything you need to dive into Week 1 of the course. You can stream the videos or download them to watch on your laptop, tablet, or phone (whatever works best for you). Then, every 7 days, you’ll receive another email unlocking the next week’s content (all the way through Week 5). You’ll also gain access to the bonuses at the right times, based on the weekly schedule.
Do you offer a payment plan?
Yes, I offer payment plans but only for the packages that include both the online course and 1:1 coaching. There are no payment plans offered for the course-only option. If you’d like to set up a payment plan for the “course + 2 coaching sessions” package, click on the link below the purchase link. If you’d like to set up a payment plan for the “course + unlimited coaching sessions” package, we can discuss a plan that works for you during our free call (you can schedule a call by clicking the link above).
Why Amazon? Can the concepts apply to other publishers?
Amazon is the largest and most popular book platform in the world, and it has a lot of advantages for authors. I’ve published 20+ books on the platform, and it’s the marketplace that most global readers use to buy books. We’ll get into some ideas about using other platforms, but most of the tactics in the course will be Amazon-specific.
Will the course include access to a private community?
Not at this time. This might change in the future.
How do I reach you if I have a question but don't see the answer listed anywhere here?
Feel free to DM me on Twitter/ X or drop me an email at hassan [at] writerontheside [dot] com
“This course is incredibly comprehensive, covering everything you need to know about publishing on Amazon without feeling overwhelmed. The lifetime access and bonuses make it well worth the investment. Hassan is an exceptional instructor, providing clear explanations and attentive support. The course helped me overcome obstacles and make progress. I highly recommend it.”
“Hassan’s course is the real deal! He provides a detailed, supportive framework for actually finishing a book and ensuring it has the best chance of being seen in the marketplace. He showed us different ways to think about how to write a book that sells and pare it all down to just the essentials that bring the most benefit. I’m very grateful for all the wisdom he’s distilled into this course.”
“I highly recommend Hassan’s course. It was exceptionally well-constructed and delivered, packed with practical tips that make the writing process clear and manageable. I found his approach to getting at and refining the book title a gamechanger for me, making the entire project feel focused and achievable. The course is extremely useful and worth every penny.”
Ready to become a bestselling author?
Enroll now by clicking on one of the course packages and start your journey today.
Still unsure?
Email me at hassan@writerontheside.com or DM me on Twitter/ X with any questions or concerns you may have.